A consumer’s ethnic and cultural background largely shapes their opinions, beliefs and ideas. Marketing research companies that specialize in Hispanic research can offer global panels, culturally aware insights, multilingual researchers and moderators and cost-effective results. 

These companies are experienced in Hispanic research and can advise you when conducting research with consumers in different countries or when working with consumers with varying cultural opinions, lifestyles and backgrounds.

Casa Demographics logo.

CASA Demographics

Founded 2005 | 43 employees

Felipe Viyella, CEO

Felipe Viyella, CEO, CASA Demographics.CASA Demographics provides best-in-class qualitative research design, recruitment, multilingual moderation, fieldwork, culturally savvy analysis and language services for low-incidence Hispanic and other cross-cultural segments nationwide. Over the past two decades we’ve successfully completed over 1,850 projects involving Hispanic/Latino audiences in just about every industry, sector, U.S. state and metro area. Our unparalleled mix of highlyexperienced cultural research experts and moderators, local field staff in 32+ metro markets, a robust 513,000+ qualitative-focused panel and agile technology adoption have made us the preferred partner for insights firms of all types, brand-owning Fortune 500 companies, startups, nonprofits and agencies of all sizes.

Phone 1-888-503-2170 x140

Market C&C Research logo.C&C Market Research

Founded 1993 | 300 employees

Kelly Kaminski, Senior Project Director

Kelly Kaminski is the senior project director of C&C Market Research.C&C Market Research is your go-to partner for unlocking consumer insights and driving business growth, with a special focus on Hispanic recruiting. With a network of over 20 locations, including 15 sites with a dedicated bilingual staff, we bring unparalleled access to the vibrant Hispanic market. With a passion for understanding your target audience, we specialize in providing comprehensive market research services that deliver actionable results. Our unique capabilities lie in our cutting-edge methodologies, powered by the latest technology and industry expertise. From quantitative surveys to qualitative focus groups, we employ innovative approaches to gather the right data. Our seasoned team is here to help provide you with the valuable insights to make informed decisions. Trust C&C Market Research to transform data into strategies and propel your brand to new heights.  

Phone 1-479-785-5637

C+R Research, Emerge smarter logo.C+R Research

Founded 1959 | 150 employees

Robbin Jaklin, President

Robbin Jaklin is the president of C+R Research.Culture defines and shapes consumers implicitly and explicitly, affecting the way we interact with organizations, products and brands. CultureBeat, C+R Research’s multicultural research division, and its Hispanic consultancy, LatinoEyes®, helps brands understand how different cultures, ethnicities and lifestyles – and the dynamics intertwined within them – influence their consumers. Our team is comprised of multicultural researchers from diverse cultural and professional backgrounds – bringing years of experience and cultural relevance. Their in-culture expertise, coupled with C+R’s extensive toolbox and capabilities, has positioned CultureBeat and LatinoEyes® as leaders in multicultural and Hispanic marketing research. They focus on getting to the core of what drives consumers’ interactions with your brands to help you form long-lasting connections with them.

Phone 1-312-828-9200

Culture Wise Insights logo.Culture Wise Insights

Founded 2021 | 3 employees

Fernando Castro, M.Ed, Founder

Fernando Castro is the founder of Culture Wise Insights.At Culture Wise Insights, we pride ourselves on offering a range of services designed to bridge gaps and empower organizations to thrive in today’s multicultural landscape. Our in-language qualitative interviewing and recruiting multicultural audiences ensure that you gain deep, authentic insights from diverse communities. Our moderation for multicultural audiences guarantees a respectful and inclusive space for discussion. With our localization services, translations and transcription services, we break down cultural and language barriers, ensuring your message reaches the hearts and minds of your target audience. From hard-to-reach audiences to marginalized communities, we believe in equity and strive to provide true insights that drive meaningful change. Join us in fostering understanding and embracing diversity in every interaction.

Phone 1-617-903-8116

Fieldwork logo.Fieldwork

Founded 1980 | 350+ employees

Steve Raebel, President

Fieldwork office space.Our specialties include Hispanic and multilingual recruiting for medical, CX/UX, B2B, mock jury, consumer and global research. For over 40 years Fieldwork has recruited the highest-quality business, medical and consumer respondents both through and far beyond databases, using proven methods to reach your audience. We believe in a customized approach to recruitment. Fieldwork provides unsurpassed project management, hosting and complete guidance throughout. Our staff will confidently guide you through the logistics from large online to multicountry projects. Fieldwork is your qualitative research partner. Focus on the research. We’ll do the rest!

Phone 1-800-863-4353

Harmon Research: Experts at Finding Quality Data logo.Harmon Research

Founded 2009 | Employees 127

Stephanie Vincent, Executive Vice President

Stephanie Vincent is the EVP of Harmon Research.Top insight companies have turned to Harmon Research for high-quality data collection for over 13 years. We conduct international studies across more than 43 countries, with a particularly strong panel of Hispanics in the U.S., Latin America and Spain. We provide our clients with a proprietary panel that goes through constant quality-control checks. We take pride in our robust quality assurance program, DataDefense, which reviews our data before, during and after the survey. Our surveys have numerous safeguards, such as cut-and-paste-blocking, IP geo-check and open-end review by a live person to ensure the highest-quality data. Harmon Research’s strength lies in our skills and service. Our dedicated account management team is always available to answer questions and sharpen the scope of our research and our team of experienced researchers produce swift and cost-effective results. 

Phone 1-714-881-2590

Hola Insights logo.Hola Insights

Founded 2018  

Natalia Infante Caylor, PhD, CEO

Natalie Infante Taylor is the CEO of Hola Insights.Open the door to the Hispanic market with Hola Insights and tap into the $2 trillion purchasing power of one of the fastest-growing segments in the U.S. At Hola Insights, we provide actionable results based on qualitative research, working with brands, governments and market research agencies to uncover the critical insights you need for your products, services and marketing campaigns. With our expertise in Hispanic culture, languages and research we can reveal how your target market solves particular challenges, searches for solutions and their paths to purchase. We conduct interviews in English and Spanish and can travel to meet your customers anywhere in the world. 

Phone 1-970-488-9047

Horowitz Research logo.Horowitz Research

Founded 1985 | 15 employees

Merrill Dubrow, CEO

Adriana Waterston, Executive Vice President

Merrill Dubrow and Adriana Waterson, Horowitz Research.Horowitz Research, a division of M/A/R/C Research, offers custom qualitative and quantitative research – as well as a full suite of syndicated research studies – focused on consumers and their relationships to media, content and technology. The company is particularly well-known for its thought leadership in the multicultural space, delivering cultural insights among America’s Black, Latinx, Asian, LGBTQIA+, Gen Z and Gen Alpha audiences for more than 30 years. Adriana Waterston and Nuria Riera lead the company in delivering cutting-edge research and insights to its clients in the television, technology, telecommunications and digital media space and will continue to manage the business.

Phone 1-914-325-4516

Ingenium Research logo.Ingenium Research

Founded 2010 | 4 employees

Maria Lucia Parra, Principal

Maria Lucia Parra is the principal of Ingenium Research.Ingenium Research is a one-stop-shop for your multicultural qualitative and quantitative research projects. We have the capacity to do it in-person and/or online. We have experience conducting research in the U.S. and Latin America (including Brazil). Our researchers have very strong credentials. They have rigorous training and experience (every researcher has at least 15 years of experience), relevant educational background (psychology, sociology and anthropology), are bilingual in Spanish and English, “immersed” in American and Hispanic cultures and understand differences within countries of origin, across acculturation levels and vs. mainstream.

Phone 1-407-309-2742 and 1-914-621-1745

Murray Hill National: We Get Respondents.

Murray Hill National

Founded 2013 | 35 employees

Susan Owens, COO

We find the perfect people for your research projects.Clients trust Murray Hill National with thousands of studies per year as their research partner. In return, we deliver valuable solutions and high-quality recruitment for their consumer, health care, B2B and technology projects. Specializing in all methodologies and audiences, excelling in our ability to recruit and host Spanish-dominant studies. We can host and deliver your results across the U.S. For the last 10 years Murray Hill National LLP, rebranded under new ownership, has advanced to be one of the leading data collection and recruitment companies in the U.S. Our teams are committed to meeting your research needs. We provide high-quality health care recruitment with access to 465,000 physicians, nurses and more, and we organize 100+ patient panels. Our qualitative services extend far beyond the traditional focus group. Our call center has 45 CATI stations where we conduct all our telephone interviewing including qualitative, quantitative, phone-to-web or old-fashioned CATI. Call us today for your next project, your “national” recruiting experts!

Phone 1-972-707-7645

OvationMR logo.


Founded 2017 | 20+ employees

Jim Whaley, CEOIt's a great day for discovering why.It’s a great day for discovering why…we believe in expanding opportunities for researchers to do the work you believe in and can stand behind, for your company, your community and your cause. You get fast, reliable answers for insightful decisions with OvationMR. Significantly improve your online research success with qualitative and quantitative data from culturally diverse B2B and consumer audiences. OvationMR services cover sampling, recruiting, programming and hosting, translations and design and analysis for brand tracking studies, market segmentations, conjoint analysis, awareness and usage studies, customer experience, concept testing and political polling. Our clients include research practitioners, consultants, governments, NGOs and global brands. We offer qualitative recruiting, survey audience sampling and supporting research services globally. Contact us today at: info@ovationmr.com.

Phone 1-212-653-8750