Below is a list of the available presentation materials from speakers. Please note that numerous speakers could not get permission from their legal departments to share their presentations.

DAY 1
TIME
RM
PRESENTING COMPANY
SESSION TITLE
Tues.
9:15 - 9:45
1
Dynata, Dell EMC
How Dell EMC Tests and Strengthens Marketing Campaigns with Automated Research
Tues.
9:15 - 9:45
2
Ivy Exec
You Can Lead a Horse to Water But Can You Make Him Drink? Overcoming the Challenges of C-Suite Recruitment
Tues.
9:15 - 9:45
3
Insight Loft/Horowitz Research
The Human Approach in the Age of Big Data: Combining Qualitative, Quantitative and Eye-Tracking Research to Deliver Insights for Brands, Advertisers and Media Companies
Tues.
9:15 - 9:45
4
Zappi
The New Insights Role: What an Insight Manager Should Be Doing All Day
Tues.
9:15 - 9:45
5
Kadence International
What Urban Mobility Has Taught Us About Countries, Cities, Culture and Context
Tues.
10:00 - 10:30
1
quantilope
When Speed Meets Substance – Implicit CPG Insights
Tues.
10:00 - 10:30
2
Pollfish, DKC
Research, Meet Communications: How Insights Teams Can Drive PR Coverage
Tues.
10:00 - 10:30
3
Isobar
Beauty and the Journey Map: Perfecting a Flawless Digital Makeover
Tues.
10:00 - 10:30
4
National Public Radio
How NPR is Building a Diverse Millennial Audience
Tues.
10:00 - 10:30
5
RTi Market Research and Brand Strategy
You're Boring Me: How Story Structure Keeps People from Tuning Out
Tues.
10:45 - 11:15
1
Fader & Associates
Why Don’t They...? Using Narrative Economics to Better Understand People
Tues.
10:45 - 11:15
3
20|20 Research
Decoding Disruption: Understanding Consumer Expectations for Brands
Tues.
10:45 - 11:15
4
MarketVision Research, Scripps National Spelling Bee, Landor Associates
How a Creative Research Approach is Helping the Scripps National Spelling Bee Explore Expansion
Tues.
10:45 - 11:15
5
Phoenix Marketing International
Beyond Breakthrough: Stronger Brands through Better Diagnostics
Tues.
11:30 - 12:00
1
Sawtooth Software, Zappos
How Zappos Uses Conjoint Analysis for Superior Insights and Customer Segmentation
Tues.
11:30 - 12:00
2
LivingLens, Just Worldwide
Putting Patients Front and Center in Health Care Research
Tues.
11:30 - 12:00
3
SurveyMonkey Audience
DIY Market Research: How Agile Start-up Culture is Transforming the Way We Grow and Innovate
Tues.
11:30 - 12:00
4
Trusted Talent
5 Questions to Ask Yourself Before Hiring Your Next Research Team Player
Tues.
11:30 - 12:00
5
Voxpopme, Wendy's
Where’s the Insight? How Wendy’s Uses Automated Video Analytics to Find the Right Insight Right Now
Tues.
1:30 - 2:00
1
Target Research Group
Pre-Packaged Grab ‘N Go Meals, Consumer Perceptions, Potential Opportunities For Your Product
Tues.
1:30 - 2:00
2
InsightsNow Inc., IFF International Flavors & Fragrances, Inc.
Imagine That! How to Unlock Prospective Thinking for Insight and Inspiration
Tues.
1:30 - 2:00
3
Digsite, American Family Insurance
Broaden Your Agile Skill Set: How to Combine Consumer Insights and Experience Design Approaches to Get Deeper Insights Faster
Tues.
1:30 - 2:00
4
ProdegeMR, LivingLens
How Video Among Engaged Respondents Can Bring Consumer Insights to Life
Tues.
1:30 - 2:00
5
Provalis Research
Creating Added Value from NPS with Text Analytics
Tues.
2:15 - 2:45
1
The Wall Street Journal
Using Cross-Disciplinary Insights to Understand Your Customer’s Journey
Tues.
2:15 - 2:45
2
Netquest
Amazon Customers' Behavior Tells Us Who They Are
Tues.
2:15 - 2:45
3
Comcast, Phoenix Marketing International
Research on Research: The Evolving Respondent
Tues.
2:15 - 2:45
4
LRW
System 1: Beyond the Flashy Shiny Things
Tues.
2:15 - 2:45
5
Ypulse, Bleacher Report
Understanding Sneaker Culture: The Products, the Players and the Community – And How to Authentically Engage
Tues.
3:30 - 4:00
1
E-Tabs, Askia
Mission Impossible: Making a Client-Ready Dashboard in 30 Minutes
Tues.
3:30 - 4:00
2
Swedish Match
Getting to Know You: Alternate Stakeholders in Your Organization
Tues.
3:30 - 4:00
3
AcuPOLL Precision Research, Church & Dwight (Arm & Hammer)
Conquering E-Commerce by Capturing Consumers’ Gut, Heart and Mind
Tues.
3:30 - 4:00
4
HCD Research
DIY Neuro: Adding Behavioral Science to Your Toolbox
Tues.
3:30 - 4:00
5
Confirmit
Research and the Elusive Generation Z
Tues.
4:15 - 4:45
1
Insight Management Academy (IMA)
How Insight Teams Can Make a Difference
Tues.
4:15 - 4:45
2
Toluna, VICE Media
Think Globally, Act Locally: VICE Uses a Global Approach to Consumer Insights to Develop a Deep Understanding of Today’s Ever-Changing Youth
Tues.
4:15 - 4:45
3
Maru/Matchbox
Future Feedback: The Necessity of Rethinking How We Ask Questions
Tues.
4:15 - 4:45
4
W5, Rise Against Hunger
The Role of Segmentation in the Fight to End World Hunger
Tues.
4:15 - 4:45
5
C+R Research, Olive Garden
Winning Casual Dining with Today's Teens
Tues.
5:00 - 5:30
1
IBM
GDPR Basics for Marketers and Researchers
Tues.
5:00 - 5:30
2
Deep Blue Thinking
Mind the Gap: Connecting Data to Drive Decisions
Tues.
5:00 - 5:30
3
Dapresy, Harris Insights & Analytics
Demanding Reporting Demands No Compromise
Tues.
5:00 - 5:30
4
Quester, Gap
Gap Customer Attrition – Path to Brand Restoration
Tues.
5:00 - 5:30
5
Protobrand, Diageo
Moments, Memory and Emotions: Leveraging Behavioral Economics to Re-Create Real-World Experiences










DAY 2
TIME
RM
PRESENTING COMPANY
SESSION TITLE
Wed.
8:30 - 9:00
1
Christina Nathanson
Trust Me... You Need to Hear this Presentation! (It’s the Fear of the Unknown)
Wed.
8:30 - 9:00
2
xsperient | Segmedica
Customer Experience – Case Studies in Science-based CX
Wed.
8:30 - 9:00
3
Aha! Strategic Online Qual Platform
How and When to Use Online Qual for Designing Successful Consumer Studies
Wed.
8:30 - 9:00
4
PREDIQT
Fixing Research Pain Points: How Blockchain Will Shape the Industry
Wed.
8:30 - 9:00
5
Heart of the Customer
Many Journey Maps Fail. Don’t Be a Statistic.
Wed.
9:15 - 9:45
1
LRW
Cash is Queen: How Millennial Women Are Shaping the Future of Money
Wed.
9:15 - 9:45
2
Little Bird Marketing
Rise Up! The Manifesto for Revolutionary Marketing
Wed.
9:15 - 9:45
3
Inqui Research
Memory Reconstruction Interviews: Revealing what People Can't (or Won’t) Say in Conventional Interviews
Wed.
9:15 - 9:45
4
Ameritest
Six Principles for Six-Second Advertising
Wed.
9:15 - 9:45
5
IBM
Does Understanding of the Net Promoter Score Calculation Lead to Score Inflation?
Wed.
10:00 - 10:30
1
Target Australia
Lessons Learned from a Decade of MROC Use
Wed.
10:00 - 10:30
2
Dynata, Verizon
Game-Changer: Insights from Agile Research
Wed.
10:00 - 10:30
3
Olson Research Group
Overcoming Inevitable Fieldwork Challenges with Health Care Professionals
Wed.
10:00 - 10:30
4
TechStyle Fashion Group
Get to Know Your Customer – How to Uncover Qualitative Insights that Have Maximum Strategic Impact
Wed.
10:00 - 10:30
5
Fuel Cycle
The Renaissance of Qualitative Research in the Digital Age
Wed.
10:45 - 11:15
1
Microsoft
The Future of Insights is Human
Wed.
10:45 - 11:15
2
Black Swan Data
AI and Insight – How Innovation in Methodology is Driving a Higher Standard of Product Innovation
Wed.
10:45 - 11:15
3
Insight Strategy Group, VICE Media
How Millennials Define Love and Loyalty Today
Wed.
10:45 - 11:15
4
Russell Research
Personas vs. Segments: Why not Knowing the Difference can Cripple Your CX Program
Wed.
10:45 - 11:15
5
BuzzBack Market Research, Ricola
How Ricola Uses Consumer Behavior and Brand Influencers to Build Better Brand Engagement
Wed.
11:30 - 12:00
1
QRCA, Complete Research Connection, SIRS
Maximizing the ROI from Qualitative Research
Wed.
11:30 - 12:00
2
Insight & Measurement
Writing Better Questionnaires: How to Identify and Fix Biases and Communication Errors in Your Surveys (45-minutes session)
Wed.
11:30 - 12:00
3
RealityCheck
Shifting from CX to HX: 3 Guidelines for Aligning Human Experience and Brand Experience
Wed.
11:30 - 12:00
4
Stockwell Strategy, L&E Research
Improving Research By Doing Research: Learning from Market Research Participants
Wed.
11:30 - 12:00
5
The Garage Group, Anheuser-Busch InBev, American Express, Johnson & Johnson, Mars Wrigley Confectionery
Starting to Enable Transformative Change in Your Insights Function (45 minute session)
Wed.
1:30 - 2:00
1
MMR LIVE
Future-Proofing MRX by Humanizing Measurement
Wed.
1:30 - 2:00
2
AYTM
Transitioning from Full-Service to Self-Service
Wed.
1:30 - 2:00
3
Echo Qualitative Project Support, Ready to Launch Research
Square Peg, Round Hole: What Are We Missing?
Wed.
1:30 - 2:00
4
ESOMAR, Live Nation
Meaningful Marketing with Receptive Audiences: Progressive Methodologies to Deliver Impact in the Experience Economy
Wed.
1:30 - 2:00
5
BBC News, Neuro-insight U.S.
The Science of Memory
Wed.
2:15 - 2:45
1
CLEAR M&C Saatchi
CLEAR M&C Saatchi Brand Experience Gap Results
Wed.
2:15 - 2:45
2
PRS IN VIVO
Getting to Shopper Reality through Behavioral In-Context Research
Wed.
2:15 - 2:45
3
Chadwick Martin Bailey
AI You Can Drive My Car: Consumer Emotion, Identity and the Future of Self-driving Vehicles
Wed.
2:15 - 2:45
4
SKIM, Constellation Brands
BYOB: Build Your Online Brand with Mobile-Optimized Images
Wed.
2:15 - 2:45
5
Open Mind Strategy
Millennial Parents: The New Family Dynamic
Wed.
3:15 - 3:45
1
Zappi
How to Measure and Optimize Digital Ads Based on Campaign Objectives Using the Metrics That Matter
Wed.
3:15 - 3:45
2
Burke, Keurig Dr Pepper
What Does it Meme to Connect with Gen Z?
Wed.
3:15 - 3:45
3
Red Bull, LRW
How Red Bull Leveraged Behavioral Shopper Segments to Unlock Growth in Retail
Wed.
3:15 - 3:45
4
QualQuant Signals
Increasing Research Rigor with Hybrid QualQuant Survey Research
Wed.
3:15 - 3:45
5
in4mation insghts
New Tools for Market Segmentation
Wed.
4:00 - 4:30
2
AT&T, KS&R
How AT&T Gained Accuracy and Reduced the Respondent Burden in New Product Research
Wed.
4:00 - 4:30
3
P2Sample, Zappi
Buyer Beware: A Critical Look at Automated Survey Research Platforms
Wed.
4:00 - 4:30
4
Insight Management Academy (IMA), Sweedish Match, The Wall Street Journal, Microsoft
The Importance of Diversity and Inclusion in Market Research – A Panel Discussion
Wed.
4:00 - 4:30
5
Problem Child
Rule-breakers: A Rebel's Guide to Better Research


*** Other supplemental documents (if provided) are available for download on the klik event app by Pixmob. ***