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Showing: Terry Grapentine

Total: 9

Article Why customer satisfaction is hard to define Terry Grapentine | October 1, 2019
Article Critical thinking for marketing researchers Terry Grapentine | August 1, 2017
Article Inertial purchasing propensities in B2B markets Terry Grapentine | June 1, 2016
Article How to think about constructs in marketing research Terry Grapentine | August 1, 2015
Article Why the Kano model wears no clothes Terry Grapentine | April 1, 2015
Article If we are to become data scientists, how do we define “scientist”? Terry Grapentine | April 4, 2013
Article Segmenting complex business-to-business markets Terry Grapentine | April 1, 1998
Article Data Use: Statistical significance revisited Terry Grapentine | April 1, 2011
Article Why IDIs beat focus groups for uncovering decision drivers Terry Grapentine | December 1, 2010