Editors Note: This is an edited version that originally appeared under the title, "Quirk's Media London - a snapshot of day one of the conference." Andy Ainsworth, product marketing manager, Zinklar, Barcelona, Spain.
The first observation of the event is that people are back in force. The footfall is incredibly positive; the not-so-distant memories of the past two years seem to be in the rear mirrors.
The first session of the day in Room four was by Keith Bailey, senior insights advisor at Transport Focus. The session title, “How do you communicate with passengers about future railway engineering works when there are no passengers?” An enticing title about a subject that felt very personal to many people in the room.
Bailey began by setting the scene and reminded the audience of the UK lockdown timeline from the announcement on March 16 to avoid non-essential contact and travel to the March 23 when the UK was put into lockdown. Bailey described how he had plans to work on a project for an upcoming development at Kings Cross Station (London). The research was to gather the feedback of passengers that the upcoming works could impact. As the situation in March worsened, a challenge faced by Bailey and his team at Transport Works was a reluctance from interviewers to distribute surveys as they were concerned about being near other members of the general public. A unique challenge for an even more unique set of events.
The impact of passenger travel on UK trans was immense with a reduction in passenger figures from 15% of people traveling by train to 2%. One of the main factors behind this reduction was the introduction of working from home, and therefore the general commuter was not using their services.
Next up on the agenda was Jenny Kasher from Kellogs, who spoke in room four about “Navigating the crisis: Pricing sensitivity amid inflationary pressures.” The emerging potential fi...