Throughout the year Quirk’s Media partners with marketing research companies to provide webinars from a range of categories in order to foster new ideas and promote continued learning. Past webinars have covered subjects such as qualitative and quantitative analysis, neuromarketing, social media and much more.
If you haven’t been able to make a live webinar – or you are interested in additional topics - Quirk’s webinar bank is a valuable resource for those looking to expand their knowledge or dig deeper. Check out this selection of our webinar bank below! Just click the title to navigate to the webinar’s page or click here for the full list of Quirk’s on demand webinars.
Answering Business Questions with Secondary Data
Although market research has historically relied upon primary data to inform individual studies, the industry is discovering new opportunities in the exponentially increasing sources of secondary data. Jeffrey Hunter, retired senior director at General Mills and member of the board of MRII, offers insights into leveraging secondary sources of information and navigating the challenges they pose.
These new data sources and types, when utilized in the context of traditional market research approaches, require new tactics in order to maintain awareness and familiarity – fitting different pieces together to better generate insight and inform decisions. The webinar explores sources of secondary data beyond syndicated sales data and publicly available information to discuss valuable secondary sources, information trends and mini case studies that bring to life the ways in which different data sources can come together to improve information outcomes.
How to Break Through and (Re)Connect with Today’s CPG Consumer
Understanding and responding to the changing needs of consumers has always been at the core of the CPG industry. But today’s fast-paced, socially conscious world has created a new dynamic in consumer desire. Consumers expect more out of the CPG brands they choose – tangible benefits, personalized experiences, an authentic story, full transparency, sustainability. In this webinar, industry experts at Heart+Mind Strategies share their ideas for and experiences with creating meaningful, human connections with today’s CPG consumer.
Facilitator Cindi Jones and panelists Maury Giles and Carol Gstalder explore case studies and different perspectives for attracting and reconnecting with today’s informed, always-on consumer. The panel will discuss how consumer’s values play into their brand experience and decision making. Additionally, the webinar questions how a brand or company’s reputation and behavior factor into a consumer’s brand choice.
Using place-based interviews to uncover deeper insight
Shop-alongs and in-home interviews offer a deeper perspective than raw data alone, but utilizing creative observational techniques allows researchers to witness behavior as it naturally unfolds in its most organic setting. These techniques follow the target audience in-situ in order to make critical brand decisions. 20|20 presenters Chris Efken and Kathy Doyle explore the unique insights gained when researchers get closer to the consumer to observe their most authentic experience.
The presenters highlight key types of place-based interviews and the benefits they offer to studies, providing new ways to understand the details of critical process, journey and decision trees. Efken and Doyle explore the ways in which product use is affected by compensating behaviors and how identifying pain points and emotional end benefits allows researchers to turn observations into empathy – providing real understanding and creative solutions.
Join us live
To engage in question-and-answer sessions in real time, join one of the upcoming webinars such as “How Sony is Using AI to Revolutionize its Survey Research” on July 25 and “The New Insights Leader: The Changing Role & Strategies that Deliver Big Business Impact” on August 6.