Top Marketing Research Articles Related to Secondary and Desktop Research

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Showing: Secondary/Desktop Research

Total: 32

Article Quantitative research: Understanding the approaches and key elements Allison Von Borstel | May 17, 2024
Article 5 key questions to help you choose a research methodology David Lyndon | November 1, 2023
Article The Q Report: Can generative AI be more than just a glorified ‘auto-complete’? Joseph Rydholm | November 1, 2023
Article Primary market research vs. secondary market research Deeksha Khanna | November 1, 2023
Article Generative AI in health care market research John Friberg | July 24, 2023
Sponsored Video The University of Georgia and MRII Webinar: Answering Business Questions with Secondary Data Jeffrey Hunter | September 19, 2022
Article When to – and when not to – use research for direct-to-consumer marketing Gina Pomponi | July 1, 2021
Article Predicting the unprecedented Mary Mathes, T. Sigi Hale, Hunter Thurman | July 6, 2020
Article 10 minutes with Jessica Golson and Stephanie Heller, Universal Parks & Resorts Emily C. Koenig | June 22, 2020
Article Using research for advertising claims substantiation Jerry Thomas | March 1, 2020
Article Dig deeper with Quirk’s webinar archive Quirk's Staff | July 22, 2019
Article The value of B2B brand equity Carly Fink | February 1, 2019
Article Making customized research a priority Kevin Gray | January 7, 2019
Article Should your team conduct more exploratory research? Brooke Patton | August 10, 2018
Article Meta-analysis offers research on research for marketing research Kevin Gray | May 1, 2014