3 Paths to Planogram Optimization During the COVID-19 Crisis
Editor's note: Eyesee held a webinar on October 7, 2020, focusing on a study conducted to optimize planograms during the pandemic. Duration: 46:07.
Do you know the best way to optimize a planogram? EyeSee recently ran a study on planogram optimization and SKU rationalization during the COVID-19 crisis. The research was done through virtual shopping and conducted on over 1,000 respondents in four grocery categories: coffee, chocolate, cereal and yogurt.
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We identified three optimization paths retailers might take when faced with the elimination of certain SKUs:
- Display the same number of facings for the top-tier brands with fewer items in the line (so fewer SKUs).
- Replace the lost top-tier SKUs with more facings of private label SKUs
- Replace the lost private label SKUs with more facings of top-tier SKUs.
Join EyeSee experts and clients to learn which path is the most beneficial in terms of dollar spend and number of products purchased, along with a discussion on the why behind these results.
Presenters:
Jonathan Asher, Executive Vice President at EyeSee
Gina Boyd, Sr. Manager, US Shopper Insights & Category Management at Mondelēz International
Johannes Hartmann, Consumer Insight Consultant at Insight Republic
Sanja Ćopić, Content Strategist at EyeSee