How Brands Can Make a Positive Impact on Social Issues and Consumers
Editor's note: Eyesee held a webinar on January 20, 2021, focusing on how brands advertising can make an impact and offering do's and don'ts. Duration: 26:29.
With an overwhelming 2020 behind us, this year has started off with important conversations surrounding COVID-19 and political turmoil. Brands are spending trillions on advertising with the goal of affecting behavior and attitudes but the question remains: Can they leverage it to connect with consumers in a meaningful way and obtain a positive return? At this point, it’s not a matter of if but how to do it right with social media landscape transforming before our eyes. Â
To help break down this new and complex context, EyeSee is conducting multiple behavioral studies leveraging replicated feeds of Twitter, Instagram, Facebook and Google.
Key Takeaways:
- How brands can direct their advertising budgets to push for positive change in order to garner both long-term loyalty and tactical ROI.
- Major do’s and don’t’s of talking about socially sensitive but relevant subjects for brands across industriesÂ
- Ways to navigate and leverage the fast-changing social media environments and new (shopping) features
Presenter:
Jonathan Asher, EVP, Eyesee