How Brands Can Make a Positive Impact on Social Issues and Consumers

Editor's note: Eyesee held a webinar on January 20, 2021, focusing on how brands advertising can make an impact and offering do's and don'ts. Duration: 26:29.

With an overwhelming 2020 behind us, this year has started off with important conversations surrounding COVID-19 and political turmoil. Brands are spending trillions on advertising with the goal of affecting behavior and attitudes but the question remains: Can they leverage it to connect with consumers in a meaningful way and obtain a positive return? At this point, it’s not a matter of if but how to do it right with social media landscape transforming before our eyes.  

To help break down this new and complex context, EyeSee is conducting multiple behavioral studies leveraging replicated feeds of Twitter, Instagram, Facebook and Google.

Key Takeaways:

  • How brands can direct their advertising budgets to push for positive change in order to garner both long-term loyalty and tactical ROI.
  • Major do’s and don’t’s of talking about socially sensitive but relevant subjects for brands across industries 
  • Ways to navigate and leverage the fast-changing social media environments and new (shopping) features


Jonathan Asher, EVP, Eyesee