Top Marketing Research Articles Related to Brand Identity

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Article Changes in the food industry: How new regulations are affecting brands Adrienne Cardy | November 17, 2025
Article From campus to consumer loyalty: How brands can authentically participate in college culture Alonzo Bailey, Lauren Goldberg | October 29, 2025
Article Teens voice opinions over brand authenticity, transparency and miscommunications TeenVoice Staff | September 17, 2025
Article Why nostalgia is the hottest strategy for brands right now Tom Ellis, Liz Thompson | September 16, 2025
Article What Snoop Dogg teaches brands about embracing the future and honoring the past James Forr | September 16, 2025
Article The top brand for Gen Z: Oreo’s recipe for lasting cultural relevance Elizabeth Jackson | September 15, 2025
Article Insights industry navigates shifting expectations from AI to authenticity Maddie Swenson, Emily C. Koenig | August 19, 2025
Article Data quality, emerging tech and changing consumer behaviors: Takeaways from the Quirk’s Event – New York 2025 Marlen Ramirez | August 5, 2025
Article From the 90s to now: The evolution of brand strategy Erich Joachimsthaler , Sophia Marcon | June 27, 2025
Article Keys to UX innovation: Surprise, simplification and scarcity Sam Salama | April 22, 2025
Article The effects of AI on streaming: Opportunities for brand growth Farid Jeeawody | April 17, 2025
Article How to integrate digital innovation into your brand experience Alex Vera | April 11, 2025
Article How brands shape consumer health Amanda Kealey | March 21, 2025
Article The CX governance imperative: Why structured oversight drives brand success Eric Karofsky | March 18, 2025
Article The value of attending marketing research industry events Marlen Ramirez | March 12, 2025