Top Marketing Research Articles Related to Brand Identity

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Article The journey to authentic allyship between people and brands Sarah Garnica | July 23, 2024
Article Methods for determining your B2B brand’s value Ken Donaven | May 1, 2024
Article How to maximize the benefits and avoid the pitfalls of corporate advocacy Jeremy Cochran, Eric Scheer | May 1, 2024
Article Quick Take: Exploring brand extensions: Balancing risk and reward with marketing research Tracy Tuten | May 1, 2024
Article What consumers value most in battery electric vehicles and brand relationships K.C. Boyce, Nikki Stern | January 1, 2024
Sponsored Article Decision Analyst: Unlock the power of advertising Jerry Thomas | January 1, 2024
Article A deep dive into brand health metrics and measures Patrick Bruin , Sjoerd Koornstra | December 11, 2023
Sponsored Article Creating Award-Winning Designs Matthew Salem | October 16, 2023
Article Brand purpose: What is it and three issues regarding brand purpose beliefs Paul Laver | September 25, 2023
Article Framework aims to help brands connect with consumers’ evolving needs Jeremy Cochran | September 1, 2023
Article Conversations on brand health tracking and conversational AI Maddie Swenson | August 21, 2023
Article Texting trends: Unveiling the power of messaging for brands Desislava Kyumyureva | August 17, 2023
Article Barbie: A revolution in the making Arun C. Kumar | August 9, 2023
Article Taking a more holistic view of data quality Marco Vriens, Andy Elder, Scott Holland | July 1, 2023
Article Driving brand growth through brand experience Stephen Potts | June 26, 2023