150+ Top Articles on Brand Identity Research | Quirks.com

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Article Brand purpose: What is it and three issues regarding brand purpose beliefs Paul Laver | September 25, 2023
Article Framework aims to help brands connect with consumers’ evolving needs Jeremy Cochran | September 1, 2023
Article Conversations on brand health tracking and conversational AI Maddie Swenson | August 21, 2023
Article Texting trends: Unveiling the power of messaging for brands Desislava Kyumyureva | August 17, 2023
Article Barbie: A revolution in the making Arun C. Kumar | August 9, 2023
Article Taking a more holistic view of data quality Marco Vriens, Andy Elder, Scott Holland | July 1, 2023
Article Driving brand growth through brand experience Stephen Potts | June 26, 2023
Article OpenAI, WhatsApp named in most innovative brands list Quirk's Staff | June 21, 2023
Article How research helped develop the go-to-market strategy for a new cold brew coffee Elliot Savitzky, Hannah Robbins | May 1, 2023
Article Navigating digital direct-to-consumer and subscription consumer journeys Mike Mabey, Brady Silva, Julia Murphy, Laurie Gaby | May 1, 2023
Article How improving the shopping experience can help food and beverage brands compete in an omnichannel world Mary Mathes, Hunter Thurman | May 1, 2023
Article The measure of brand strategy Jerry Thomas | May 1, 2023
Article Report outlines the yearning for more visceral  B2B marketing Michael Richards | May 1, 2023
Article Five key steps to measure brand performance Mark Bagnall | May 8, 2023
Article Half of women say brands are missing the mark Katya Skogen | April 10, 2023