Editor's Note: GutCheck and Google gave a webinar on November 4, 2015 about how Google's product team used agile research. Duration 56:13.
Innovative. New. Leading-edge.
These are just a few of the qualities most technology companies strive for. Whether that means further developing and refining an existing product or looking for the next big idea that is completely new and different, companies are always looking for ways to stay ahead of the competition. And Google is no exception.
Google was developing a new product and needed a way to bring user feedback to the forefront of their development process. Using lean startup principles and agile methodologies, which were already a part of Google’s engineering DNA, Google was able to conduct several phases of research that helped them design a name and logo for their new product. Agile research helped Google incorporate user feedback frequently throughout the development process and enabled Google to answer their key questions in days so they could move forward quickly and with confidence.