Editor's note: Suja and GutCheck gave a webinar on June 22, 2016 on how Suja used research to decide on product packaging. Duration 56:16.

Suja, an organic beverage company, was looking to update the packaging for their number one revenue driver. This was a big decision with a lot of visibility across the organization. They needed to know if the new packaging was going to perform at least as well as, if not better, than the current packaging in order to make a go/no-go decision. 

With their product’s peak season right around the corner, Suja turned to GutCheck to assess the risk of updating the product packaging.

Key takeaways: