How Suja Used Agile Research to Assess the Risk of Updating Their Product Branding

Editor's note: Suja and GutCheck gave a webinar on June 22, 2016 on how Suja used research to decide on product packaging. Duration 56:16.

Suja, an organic beverage company, was looking to update the packaging for their number one revenue driver. This was a big decision with a lot of visibility across the organization. They needed to know if the new packaging was going to perform at least as well as, if not better, than the current packaging in order to make a go/no-go decision. 

With their product’s peak season right around the corner, Suja turned to GutCheck to assess the risk of updating the product packaging.

Key takeaways:

  • Find out how the Suja team leveraged an agile research solution to get quantitative and qualitative feedback to assess the risk of rebranding a leading product.
  • Hear why an agile, full-service solution was the right decision for Suja based on their team’s needs.
  • See the benefits of agile research and understand when and how it can be used as part of your research process.


  • Matt Warta, CEO, GutCheck. 
  • Bella Tamini, brand manager, Suja.