Building Awareness: The First Step to Revenue Growth for MR Firms

Editor's note: Harpeth Marketing gave a webinar on the first step to revenue growth for marketing research firms on December 4, 2012. Duration 58:22.

Do potential customers know what services and products you offer? One of the most difficult and overlooked pieces to growing your business and generating leads is building awareness of your products and services.

In this fast-paced session, you'll learn why building awareness among your target audience should be the No. 1 initiative for your firm's marketing as you move into 2013 and how awareness forms the foundation for everything else that you do. You'll explore the various methods for building awareness, along with tips and tricks for getting the most out of each. Finally, you'll discover the four golden rules of awareness-building that must be in place to maximize your marketing efforts.

Key takeaways:

  • The importance/benefits of awareness (including lead gen).
  • Awareness vs. social media.
  • 8 methods for creating awareness.
  • The golden rules of awareness-building.


  • Steve Henke, president and founder, Harpeth Marketing.