ArticleFrom campus to consumer loyalty: How brands can authentically participate in college cultureAlonzo Bailey, Lauren Goldberg|October 29, 2025
ArticleUnderstanding your audience: How Purdue University created an effective messaging strategyAshley Miller, Kevin Micklitz|February 27, 2023
ArticleHow Barnes & Noble College is cracking the code on Millennial and Gen Z needsLisa Malat|February 20, 2017
ArticleFor maximum response rates in online surveys, keep respondents in mindFrank Allen|January 1, 2003
ArticleSurveying collegiate Net surfers -- Web methodology or mythologySteve Wygant, Ron Lindorf|July 1, 1999
ArticlePenn State University conducts multi-level research to launch its online campusJames Fong|July 1, 1998