Top Marketing Research Articles Related to the Entertainment Industry

View market research case study and technique articles related to the Entertainment Industry. Quirks.com is the leading resource for marketing research.

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Showing: Entertainment

Total: 141

Article When passion becomes purchase power: Measuring the fan economy Laura Vanison | December 2, 2025
Sponsored Video Warner Bros. Discovery Virtual Global Session: Going short to go long: The symbiotic relationship between short-form and long-form content Natasha Hritzuk, Vera Chien | December 1, 2025
Article Data quality, emerging tech and changing consumer behaviors: Takeaways from the Quirk’s Event – New York 2025 Marlen Ramirez | August 5, 2025
Article Work and Play: Playing in a band, songwriting and collaboration Nancy Cox | May 20, 2025
Article The effects of AI on streaming: Opportunities for brand growth Farid Jeeawody | April 17, 2025
Article Survey Monitor March/April 2025 Quirk's Staff | March 1, 2025
Article Assessing the gaming and viewing habits of  low- and no-bandwidth households Michael M. Wehrman | March 1, 2025
Article Unlocking opportunities in women’s sports: Growth, fandom and marketing insights Elizabeth Jackson | January 7, 2025
Article Breaking barriers: How investing in girls’ sports drives brand growth Susan Stacey | December 3, 2024
Article Survey Monitor May/June 2024 Quirk's Staff | May 1, 2024
Article Study highlights trends driving online learning and the creator economy Evan LePage | April 24, 2023
Article Consumer habits are changing. Are streaming platforms ready? John Conti | April 19, 2023
Article A researcher’s guide to family dynamics in the age of universal smart device usage Alisha Snow | April 10, 2023
Article From the archives: Survey says Americans love their VCRs Quirk's Staff | March 13, 2023
Article U.S. consumer sentiment and behaviors: 4 trends to watch in 2023 Sam Killip | January 23, 2023