Editor’s note: Evan LePage is director of content at Thinkific, a Vancouver-based platform for digital learning experiences.
The creator economy has quickly become a juggernaut, taking the world by storm. According to recent statistics, collectively it’s worth a staggering $100 billion and employs over 300 million people worldwide. The term "creator economy" refers to the vast network of individuals who earn a living through their creative pursuits, whether it be producing online content, creating digital art or offering specialized services. The diverse and dynamic industry has exploded in popularity thanks to the rise of digital platforms and social media, which have provided creators with new opportunities to reach audiences and monetize their work.
One sector of the creator economy that is poised to see the most significant growth is e-learning. A report from Global Market Insights showed that the e-learning market size surpassed $315 billion in 2021 and is projected to see a 20% per year growth rate from 2022 to 2028. This growth can be attributed to several factors, including the increasing demand for online education and the rise of remote work. As more and more people turn to e-learning to develop new skills and advance their careers, the creator economy is poised to become an even more critical player in the global economy.
Tracking this evolution, online learning platform Thinkific conducted a survey of over 2,000 U.S. adults and consulted with many successful creators to gain insight into the digital learning landscape, side hustles and the broader creator economy. Their findings were compiled into the 2023 Digital Learning Trends Report, which highlights key trends in digital learning and shows how they are impacting the industry.
Here is a summary of the report's major findings and their implications:
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