Generation X | Top Marketing Research Articles

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Showing: Generation X

Total: 81

Article Survey Monitor November/December 2023 Quirk's Staff | November 1, 2023
Article Trade Talk: What can researchers glean from Pew’s rethinking of generational definitions? Joseph Rydholm | July 1, 2023
Article 2023 roundup: Generative AI, customer insights and bias in marketing research Quirk's Staff | May 22, 2023
Article Managing a multigenerational workforce: How to unify and support different generations at work Acuity Training Staff | May 17, 2023
Article How research helped develop the go-to-market strategy for a new cold brew coffee Elliot Savitzky, Hannah Robbins | May 1, 2023
Article From the archives: Gen Xers and the internet Quirk's Staff | May 8, 2023
Article How companies and organizations can overcome ‘infowhelm’ and motivate action for the planet Rachel Dreyfus, Anna Price | September 1, 2022
Article After the pandemic boom: outlook for subscription services in 2022 Jeremy King | October 27, 2021
Article Risks around gatherings: How social preferences have changed Chris Hubble | July 26, 2021
Article The 4 brand superpowers that enable the ultimate B2B customer experience Simon Calvert | March 1, 2021
Article Move over recycling, some new trends are in town Jennifer Wehr Holt | July 1, 2020
Article Why marketing based on age cohorts doesn’t make sense Adam Cook | July 1, 2020
Article Diversity in media and advertising – a balancing act Shira Glickman , Katrina Noelle | May 26, 2020
Article Habits and values: thriving in the 'new normal' Erica Carranza | May 21, 2020
Article Survey Monitor May/June 2020 Quirk's Staff | May 1, 2020