Top Marketing Research Articles Related to the Media Industry

View market research case study and technique articles related to the Media Industry. Quirks.com is the leading resource for marketing research.

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Total: 98

Article Panel or panel-free? The bias question isn’t so simple Giovanni Legrottaglie | September 1, 2026
Article Insights from Sawtooth users and Quirk’s articles on AI’s impact on researchers Bryan Orme | August 1, 2026
Article Bringing my Quirk’s with me Tanya Pinto | July 6, 2026
Article The reach and frequency illusion: Why more isn’t more in modern media Nicole Stathopoulou | April 20, 2026
Article Quick Take: The trust business: Why courage and clarity will define the next era of insights Pepper Miller | March 1, 2026
Article Insights industry navigates shifting expectations from AI to authenticity Maddie Swenson, Emily C. Koenig | August 19, 2025
Article Media usage in 2025: Breaking down key changes in media usage habits Nick White | July 17, 2025
Article Insights leaders discuss segmentation, communication, category growth Marlen Ramirez | June 3, 2025
Article Assessing the gaming and viewing habits of  low- and no-bandwidth households Michael M. Wehrman | March 1, 2025
Article Tips from an intelligence professional on avoiding strategic surprises Brent Pearson | January 1, 2025
Article The Quirk’s Event – New York: Stand-out themes Kevin Cowan | August 2, 2024
Article Quirk's Time Capsule – March/April 2000 Quirk's Staff | March 1, 2024
Article What consumers value most in battery electric vehicles and brand relationships K.C. Boyce, Nikki Stern | January 1, 2024
Article How to achieve trusted AI in the media evaluation, CX and social listening industry Rob Key | November 1, 2023
Article How to create a digital PR campaign: The process and role of research Michał Jońca | October 13, 2022