Editor’s note: Thor Olof Philogène is the CEO and co-founder of Stravito, an AI-powered platform for market research, Sweden.
The information age has reached the point where the collection and access of digital data and insights now plays a critical role for organizations of all sizes, from small businesses to multinational corporations and sprawling government agencies.
Research data has become a core aspect of the decision-making process for organizations of all kinds, with modern marketing, sales, design and other departments all relying on coordinated information to provide real-world insights on trends and needs. In fact, research has shown that organizations that leverage customer insights outperform their peers by more than 85% in growth margins and 25% in gross margin.
While traditionally the purview of insights teams, data and research access is becoming increasingly important for the daily tasks of a broader range of workers. The full power of modern insights is unleashed when all stakeholders can efficiently access, process and apply insights accurately to create new opportunities and answer important questions.
As captured insights accumulate over time, workers tasked with leveraging data and research contained in various digital files must be supplied with tools to efficiently and accurately locate the precise information desired amid increasing volumes of both private and public research and documents.
To combat departmental or geographical information silos that can introduce complications such as disparate workers duplicating entries or using different standards for document labels and searchable tags, organizations that make insights easily and readily available to all employees within an organization help foster innovation and maximize enterprise-wide efficiency.
In today’s digital environment, democratizing insights efficiently and immediately is the key to ...