The Digital Download

Editor's note: MetrixLab hosted a webinar on September 20, 2016 in which they discussed how to have your advertisements work on mobile technology. Duration 39:38.  

Join MetrixLab for a webinar on how to maximize the effectiveness of advertising in the mobile world.

Key takeaways: 

  1. Branding is crucial. 
  2. Early seconds are crucial. 
  3. Hook them, hold them and focus their attention. 
  4. Assume video doesn't cross devices. 
  5. Keep it simple. 
  6. Show product in use. 
  7. Think silent movie. 


  • Rick Candelaria, senior vice president of brand engagement, MetrixLab.