Qualitative Platform
Since 2011, leading market research agencies and global brands have chosen the Recollective platform as the foundation for their online research projects and engaged communities. Recollective combines a tech-first approach with meaningful customer partnerships to drive innovation within the product and the market research industry. Using an integrated suite of both asynchronous and live video features, our research customers can quickly unlock insights that drive success for their clients and brands.
To do this, Recollective uniquely blends the social interactions of a highly-engaged online community with a professionally designed suite of qualitative and quantitative research tools. This enables researchers to not only reveal deep insights quickly and cost-effectively, but also to connect with and keep participants highly engaged over any duration. The Recollective platform includes social media-style news feeds of responses, comments and discussions. These streams can be filtered by segment, participant, activity, task and discussion to quickly view content, photo walls, video walls and a dashboard.
Easily create customized activities that are revealed to participants by segment, date or sequence. Activities combine tasks to complete open-ended text, photo upload, video (upload or webcam), poll questions, fill-in-the-blanks, images and video review and annotation, card sorting/ranking and more. However you build an activity, participants are always presented with an engaging interface with interactive activities to ensure maximum completion rates and engagement.
Recollective’s power extends to analysis too. Any response, discussion post, private message or comment can be marked up to create an excerpt which itself can be tagged with one or more codes defined on-the-fly, annotated, charted and exported for analysis. Researchers can combine segment data with custom profile fields/logic to automate the assignment of participants to Smart Segments. Those same segments can also be used to export or analyze responses.
Recollective offers both technology and research services to customers as needed, although the platform was designed to be a self-service tool and services are not required. Each site can be custom branded, is fully mobile-ready and can support small or large populations for any duration required.
Request your free demo or consultation today to get started with the industry’s leading qualitative research platform.
