Recruitment 2.0: Optimizing Established and Next-Gen Techniques to Build Your Insight Community

Editor's note: Rival gave a webinar as part of Wisdom Wednesday on December 7, 2022. They discussed recruitment for insight communities. Duration 38:56. 

To maximize the value of your research community or panel, you need to recruit the right people.

You need to go beyond sources like email and market panels to get the right participants.

The good news: next-gen, mobile-first techniques are making recruitment faster and more cost-effective. These approaches make it easier to engage Gen Zs, gamers, BIPOC consumers, and other hard-to-reach groups.

In this webinar, Rival will share a proven framework for recruitment. You'll also hear about research-on-research on how to optimize your mix of sources. 

Key takeaways:

  1. Recruitment is a marketing exercise, with 3 fundamental steps.
  2. Find the right balance between mixed sources to optimize costs and long-term participation.
  3. Find a partner that understands the pros and cons of different sources—and how to execute on them.


  • Jennifer Reid, president and chief methodologist, Rival Technologies.