Top Marketing Research Articles Related to Research with Generation Z

View market research case study and technique articles related to research with Generation Z. Quirks.com is the leading resource for marketing research.

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Showing: Generation Z

Total: 138

Article What consumer data is already telling us about Gen Alpha Nick White | December 2, 2025
Sponsored Video Warner Bros. Discovery Virtual Global Session: Going short to go long: The symbiotic relationship between short-form and long-form content Natasha Hritzuk, Vera Chien | December 1, 2025
Article The great wealth transfer: How financial providers must evolve for a new generation Melissa Schweizer | November 17, 2025
Article Before You Go: 10 minutes with Greg Timpany, Dairy MAX Emily C. Koenig | November 1, 2025
Article Surveys track Halloween preparations, pet costumes and child safety Marlen Ramirez | October 29, 2025
Article Teens voice opinions over brand authenticity, transparency and miscommunications TeenVoice Staff | September 17, 2025
Article The top brand for Gen Z: Oreo’s recipe for lasting cultural relevance Elizabeth Jackson | September 15, 2025
Article Why experiences are defining the future of travel Alex Holmes | September 2, 2025
Article What’s next for the creator economy: Trends every brand should know Kyle Dulay | September 2, 2025
Article Survey Monitor September/October 2025 Quirk's Staff | September 1, 2025
Article The latest trends in society and culture John Gerzema | August 25, 2025
Article Why social listening falls short with Gen Z – and what brands can do instead Kate Finley | July 1, 2025
Article Gen Z’s mental health crisis is real: What research tells us about brand responsibility Amanda Kealey , Mariana Olivar | June 3, 2025
Article Insights leaders discuss segmentation, communication, category growth Marlen Ramirez | June 3, 2025
Article Understanding consumer behaviors: The forces reshaping drinking habits Jonathan Dore | June 3, 2025