Top Marketing Research Articles Related to Research with Generation Z

View market research case study and technique articles related to research with Generation Z. Quirks.com is the leading resource for marketing research.

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Article How integrated research helped modernize the Butterball brand without losing trust Jennifer Pleva | September 1, 2026
Article Diversions, reframed: Insights from the 2026 Quirk’s Event – New York Julia Nilles | August 21, 2026
Article Younger consumers are reshaping demand across global markets Shammi Thakur | July 28, 2026
Article The limits of generational thinking David Intrator | July 14, 2026
Article The socialization of young telecom consumers Ciara Murphy, Katie Zmijewski | April 27, 2026
Article Narrow career entryways create a quiet crisis for Gen Z in insights Tracy H. Bills , Aditi Tandon | March 31, 2026
Article Work and Play: Dungeons & Dragons and inclusive facilitation Nancy Cox | March 31, 2026
Sponsored Article Agile Research 2026 Quirk's Staff | March 4, 2026
Article Beyond emotion: Mood regulation and consumer choice Tom Ellis | February 10, 2026
Video Quest Diagnostics Virtual Global Session: From analyst to impact player: Developing the next generation of market research talent Christina Nathanson, Ilana Rosen | January 16, 2026
Video Visa Virtual Global Session: The rise of the gig economy: Empowering a new generation of workers Michael Nevski | January 12, 2026
Article 2025 editors' choice articles Quirk's Staff | December 16, 2025
Article What consumer data is already telling us about Gen Alpha Nick White | December 2, 2025
Video Warner Bros. Discovery Virtual Global Session: Going short to go long: The symbiotic relationship between short-form and long-form content Natasha Hritzuk, Vera Chien | December 1, 2025
Article The great wealth transfer: How financial providers must evolve for a new generation Melissa Schweizer | November 17, 2025