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Showing:Koen Pauwels

Total: 6

ArticleBrand loyalty and customer retention: The fundamental issuesKevin Gray, Koen Pauwels|July 12, 2021
ArticleMyth of the global consumerThomas Fandrich, Koen Pauwels, Raoul Kübler|December 5, 2019
ArticleHow star ratings and reviews impact sales around the worldKoen Pauwels, Thomas Fandrich|September 23, 2019
ArticleAre you answering the wrong questions?Kevin Gray, Koen Pauwels|July 22, 2019
ArticleAre you limiting the value of quantitative research?Kevin Gray, Koen Pauwels|September 25, 2017
ArticleUsing marketing mix modeling to improve marketing decisions and ROMIKevin Gray, Koen Pauwels|June 1, 2015