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Showing:Automotive

Total: 130

ArticleApplying facial coding to ad testingDan Hill, Aron Levin|March 1, 2013
ArticleThe international language of valueJane Mount|November 1, 2012
ArticleIn Case You Missed It... November 2012Quirk's Staff|November 1, 2012
ArticleImprove your research reporting with visual mappingMichael Lieberman|November 1, 2012
ArticleIs emotional response the important missing variable in customer experience measurement?Jon Morris, Cathy Gwynn|October 1, 2012
ArticleHow well-intentioned companies are failing their CEM processDavid Conway|August 1, 2012
ArticleUse research to make sure your product's positioning is solid, relevantGeorge Pettinico|March 1, 2012
ArticleProduct configuration: a research technique for the timesRajan Sambandam|February 1, 2012
ArticleSuper Bowl ads with hot men and cute dogs score big with womenRobin Hafitz|February 1, 2012
ArticleUsing in-depth interviews to examine the impact of advertisingPatricia Sauerbrey Colton|December 1, 2011
ArticleIncentive considerations for increasing customer experience survey response ratesDavid Ensing|August 1, 2011
ArticleHow AutoTrader.com uses primary research to clarify the car-shopping processJoe Richards|July 1, 2011
ArticleHow sexuality and gender impact automotive buyer behaviorScott Pimley|July 1, 2011
ArticleBrand positioning to multiple markets - change the message, not the missionDennis Crowley|June 1, 2011
ArticleFor Super Bowl ad faves, location isn't everythingQuirk's Staff|February 1, 2011