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Showing:Business-To-Business

Total: 324

ArticleData Use: An indexing approach to brand equityWilliam Bailey|June 1, 2008
ArticleWhen, why and how to do them - and what can go wrongDeborah Sawyer|March 1, 2008
ArticleThe ups and downs of gathering business intelligence in ChinaLaura Mitchelson|March 1, 2008
ArticlePitney Bowes uses customer touchpoint management to deliver targeted and relevant serviceJames Heisler, Mark Perline|March 1, 2008
ArticleSuccessful B2B research requires insight generation, not just data gatheringKieron Mathews|March 1, 2008
ArticleA look at the current market for customer information systems in the North American utility industryChristopher Perdue|March 1, 2008
ArticleQualitatively Speaking: Nonprobability sampling assures representation and validity with B2B universesCharles Ptacek|March 1, 2008
ArticleUsing the Delphi investigative paradigm for market forecastingCharles Ptacek|December 1, 2007
ArticleCell phone-based feedback system lets Budget Rent A Car respond quickly and to customer complaintsJohann Leitner|October 1, 2007
ArticleHow StorageTek built its B2B satisfaction and loyalty research programJoan Fredericks, Hernando Gonzalez|March 1, 2007
ArticleDepth interviews with executivesSrijana Dhakhwa|March 1, 2007
ArticleIn business-to-business research the devil is often in the detailsOwen Jenkins|March 1, 2007
ArticleTektronix uses research to create key customer metrics and drive marketing and sales strategiesLaura Patterson, Martyn Etherington|March 1, 2007
ArticleDeveloping and maintaining an online customer advisory panelAngus Reid|January 1, 2007
ArticleCustomer satisfaction and loyalty require ongoing measurement and analysisPeggy Wyllie|October 1, 2006