Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Business-To-Business

Total: 324

ArticleLoyalty research in B2B contextsDoug Grisaffe|April 1, 2003
ArticleSegmentation in B2B marketsArie De Boe, Paul Hague|April 1, 2003
ArticleHow to achieve customer development that leads to loyalty and profitabilityDouglas Malcom, Susan Spaulding|October 1, 2002
ArticleData Use: Uncovering customer loyalty drivers using structural equation modelingAlbert Fitzgerald, Chad Johnson|October 1, 2002
ArticleMeasuring satisfaction isn't enough - use research to improave the customer experienceDinyar Chavda|October 1, 2002
ArticleOngoing satisfaction measurement adds to Japanese janitorial firm's bottom lineSteven Lewis|October 1, 2001
ArticleSatisfaction programs are key for manufacturers caught between declining prices and increasing raw material costsBill Barnes|October 1, 2001
ArticleProviding incentives in the Internet AgeSharon Funk, Garth McCallum-Keeler|July 1, 2001
ArticleCustomers as consultants: is anybody listening?Amy Yoffie|July 1, 2001
ArticleReaching IT professionals: online vs. telephone interviewingBrian Van Houten|May 1, 2001
ArticleGeneral Motors measures channel loyalty in the automotive parts aftermarketJoel Lieberman, Joyce Henk, Derek Allen, Janet Edmison|April 1, 2001
ArticleDifferences in the evaluation of B2B and B2C Web sitesBill MacElroy|April 1, 2001
ArticleUse of the Kano method keeps Honeywell attuned to the voice of the customerKaren Goncalves, Michelle Goncalves|April 1, 2001
ArticleMake your next B2B study a successGordon Bishop|April 1, 2001
ArticleReducing customer churnKathi McGregor|April 1, 2001