Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Financial/Investment/Banks

Total: 192

ArticleUnderstanding how customers respond to product changesSean Lawson, Tim Glowa|May 1, 2002
ArticleWhy mystery shopping is crucial in today's unstable timesJohn Swinburn|January 1, 2002
ArticleAtlanta bank uses PISCES process to develop creative positioning strategiesHarry Vardis, Sandra Vasa-Sideris|May 1, 2000
ArticleFinding profitable business markets in the inner cityRobert Weissbourd|May 1, 2000
ArticleMONY still reaping rewards from mid-'90s African-American marketing initiativeQuirk's Staff|April 1, 1999
ArticleCredit risk and customer profitability in consumer lendingGautam Bose, Erick Haskell|February 1, 1999
ArticleUsing qualitative research to improve corporate intranet sitesRandy Catron|July 1, 1998
ArticleUsing mystery shopping for discrimination and sales practices monitoringPaul Lubin|January 1, 1998
ArticleVeriFone conducts wide-ranging international research project to develop new product conceptJoseph Rydholm|November 1, 1996
ArticleRedesigned questionnaire helps American Express Financial Advisors assess effectiveness of client acquisition techniquesD.L. Hudella|February 1, 1996
ArticleMystery shopping for the financial services industry — then and nowBarry Leeds|January 1, 1996
ArticleFirst of America Bank Corp. measures service quality through surveys of internal and external customersMary Bursek|May 1, 1995
ArticleTrade Talk: Confessions of a mutual fund junkieJoseph Rydholm|February 1, 1995
ArticleWith research as its guide, General American Insurance restructures for the futureSally Martin|October 1, 1994
ArticleStudy by North Carolina lender guides customer retention effortsDavid Oshan, Kristin Triplett|April 1, 1994