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Total: 51

ArticleA framework for understanding ad effectivenessIsabelle Albanese|April 1, 2009
ArticleIn Case You Missed It... March 2008Quirk's Staff|March 1, 2008
ArticleWhat else did researchers find when they asked one hundred women to open up their pursesKelley Styring|February 1, 2008
ArticleIn Case You Missed It... February 2008Quirk's Staff|February 1, 2008
ArticleIn Case You Missed It... November 2007Quirk's Staff|November 1, 2007
ArticleTrade Talk: In a faster-paced world, consumers seek simplicity, controlJoseph Rydholm|May 1, 2007
ArticleMystery shopping program helps Walgreens promote strong customer service accross its vast network of storesRachael Narsh|January 1, 2007
ArticleTrade Talk: On tap for 2007: simplicity, Amazonia, sustainabilityJoseph Rydholm|January 1, 2007
ArticleTrade Talk: Changing diapers, thinking about ethnographic researchJoseph Rydholm|October 1, 2006
ArticleDid the product stop pushing consumers’ emotional buttons?Gerry Katz, Elizabeth Lajoie|December 1, 2005
ArticleTrade Talk: ROI at the ARFJoseph Rydholm|May 1, 2002
ArticleThe value of 'practiced ignorance' in cultural researchMichael Sack|April 1, 2000
ArticleFranchise extensionHarry Vardis|November 1, 1999
ArticlePersuasive advertising drives toothbrush salesMichael Rabuck|July 1, 1999
ArticleHow super are supermodels as advertising spokeswomen?Melvin Prince|March 1, 1998