ArticleWhen recruiting physicians for online research, don’t overlook the fax machineLynn Welsh|January 1, 2004
ArticleQualitatively Speaking: The prescription for effective physician interviewsSheryl Bronkesh|January 1, 2004
ArticleData Use: Discrete choice modeling in pharmaceutical marketing researchGang Xu, Yilian Yuan|June 1, 2003
ArticleResearchers at three health plans talk about their use of qualitativeSheryl Bronkesh, Dawn Hunter|June 1, 2003
ArticlePerception Analyzers aid development of ad campaign for prenatal care programsSteve Appel, Barbara Bird|June 1, 2003
ArticleCDC turns to qualitative research to address fears of bioterrorismMark Herring, Richard Tardif|June 1, 2003
ArticleHybrid approach aids development of communication strategy for clinical trialsMike Hess, Reema Vyas|March 1, 2003
ArticleUniversity of Michigan Medical Center turns to usability testing to fine-tune an informational Web Site on colorectal cancerDebra Power, Michael Fetters, Mack Ruffin|June 1, 2002
ArticleUsing motivational research to shape a cardiac center's ad campaignJennifer Hirt-Marchand|March 1, 2002
ArticleRecruiting for focus groups on colorectal cancer required a creatitve approachDebra Power|December 1, 2001
ArticleA physician-targeted research approach for new product/drug launchesMurray Simon, Michael Latta|June 1, 2001
