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Total: 37

ArticleA framework for understanding ad effectivenessIsabelle Albanese|April 1, 2009
ArticleBack-to-school shopping sprees - on a budgetQuirk's Staff|August 1, 2008
ArticleFor Father's Day, most males opt out of man-to-man giftingQuirk's Staff|May 1, 2008
ArticleMoms use remote digital ethnography to capture their child-transport troublesKari McGlynn|February 1, 2007
ArticleWhat motivates moms and kids as consumers?Tim Coffey, David Siegel, Greg Livingston|February 1, 2006
ArticleFood marketing to tweens and teensTed Mininni|February 1, 2005
ArticleResearch helps Boy Scouts of America communicate an active, adventurous imageJoseph Rydholm|December 1, 1989