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Showing:Pharmaceutical Products

Total: 114

ArticleSpending promotional dollars for chronic and acute drugsMichael Latta|April 1, 2007
ArticleResearch examines drivers of consumer trust in pharmaceutical and other brandsAlastair Bruce, Luc Rens|June 1, 2006
ArticleIn Case You Missed It... June 2006Quirk's Staff|June 1, 2006
ArticleMeasuring the effectiveness of its DTC TV ads helps pharma firm gauge ROMI to brandsRamon Portilla|April 1, 2006
ArticleRespondents in women’s health study cite doctor/patient disconnectTara Olson, Sherrie Aycock|June 1, 2005
ArticleData Use: Forecasting new product market potential in the pharmaceutical industryYilian Yaun|June 1, 2005
ArticleA prescription for testing multi-page print ads onlineCharles Young|January 1, 2005
ArticleHow simulators can aid successful pharmaceutical product launchesKent Stephan|June 1, 2004
ArticleQualitatively Speaking: Are the days getting shorter or are the discussion guides getting longer?Murray Simon|June 1, 2003
ArticleHybrid approach aids development of communication strategy for clinical trialsMike Hess, Reema Vyas|March 1, 2003
ArticlePharmaceutical companies should incorporate ethnic marketing into their business strategyNancy Lang|June 1, 2002
ArticleConjoint analysis in pharmaceutical marketing researchGang Xu, Yilian Yuan|June 1, 2001
ArticleA physician-targeted research approach for new product/drug launchesMurray Simon, Michael Latta|June 1, 2001
ArticleThe role of health care and pharmaceutical companies in a multicultural marketplaceThomas Tseng|June 1, 2001
ArticleBringing account planning to direct-to-consumer pharmaceutical advertisingRobert Morais|June 1, 2001