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Showing:2002

Total: 156

ArticleFirms employ ECEM systems to monitor all phases of interaction with customersJohn Chisholm|February 1, 2002
ArticleA little extra data-tracking effort may improve accuracyWade Boudreaux|February 1, 2002
ArticleThe secrets of word-of-mouth marketingGeorge Silverman|February 1, 2002
ArticleExamining the advantages and disadvantages of online surveysRobert Owen|February 1, 2002
ArticleResearch Industry News February 2002Quirk's Staff|February 1, 2002
ArticleA review of SPSS 11, DeltaGraph 5, AnswerTree 3Steven Struhl|February 1, 2002
ArticleTrade Talk: Videoconferencing moves from convenience to necessityJoseph Rydholm|January 1, 2002
ArticleSurvey Monitor January 2002Quirk's Staff|January 1, 2002
ArticleWhy mystery shopping is crucial in today's unstable timesJohn Swinburn|January 1, 2002
ArticleNames of Note January 2002Quirk's Staff|January 1, 2002
ArticleMystery shopping is more than you think it isChris Causey|January 1, 2002
ArticleFollow these guidelines to avoid an unsuccessful shopping programPeter Gurney|January 1, 2002
ArticleThe importance of a pretest in mystery shoppingPeter Thorwarth|January 1, 2002
ArticleMarketing Research War Stories January 2002Art Shulman|January 1, 2002
ArticleQualitatively Speaking: Are you leveraging the expertise of your focus group moderator?Thomas Greenbaum|January 1, 2002