ArticleThe importance of client participation in researchJoel Lieberman, Steve DiFranco, Susan Robinson|June 1, 1992
ArticleFocus groups, conjoint analysis help develop the Ameritech/Household Int'l. Complete MasterCardMary Tonneberger|May 1, 1992
ArticleTransportation companies, large and small, are busy gathering market dataQuirk's Staff|April 1, 1992
ArticleHow NOT to recruit for a focus group: reconstruction of an actual interviewJim Schwartz|April 1, 1992
ArticleResearch with drug store shoppers shapes advertising for Standard DrugQuirk's Staff|March 1, 1992
ArticleResearch with consumers points the way to personifying Mr. Coffee for a new advertising campaignDavid Morawski, Lacey Zachary|March 1, 1992
ArticleResearch with travelers helps Samsonite develop a convenient new line of luggageBob Bengen|February 1, 1992
ArticleFocus groups with physicians have different requirements than those with consumersThomas Greenbaum|January 1, 1992
ArticleThe qualitative/quantitative segue in health care marketing researchMurray Simon|January 1, 1992
