Marketing Research Articles and Video

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Showing:Qualitative Research

Total: 1668

ArticleResearch helps Grant/Jacoby develop new advertising for Stokely USAPamela Nagel|March 1, 1991
ArticleTrade Talk: Up close and personalJoseph Rydholm|March 1, 1991
ArticleData Use: Optimizing the advertising message for Second City Bus ServiceRobert Roy|March 1, 1991
ArticleResearch and a strong marketing campaign keep Copper Mountain's business hotJoseph Rydholm|March 1, 1991
ArticleMore universities are offering training in marketing researchBryan Rader|December 1, 1990
ArticleSpeed dialingQuirk's Staff|December 1, 1990
ArticleHow to get the most from your marketing research dollarsJill Falk|December 1, 1990
ArticleMoney isn't everythingAlice Rodgers|December 1, 1990
ArticleFocus group workshops and championships assist new product development processSteve Bernstein|December 1, 1990
ArticleClient ground rules for observing focus groupsNaomi Henderson|December 1, 1990
ArticleRegaining a footholdJoseph Rydholm|December 1, 1990
ArticleA look at the customer survey process at Caterpillar Inc.Brett Blackwell|November 1, 1990
ArticleFrom the Publisher November 1990: One company's experience with customer satisfactionTom Quirk|November 1, 1990
ArticleResearch helps maker of gardening containers expand its product lineQuirk's Staff|October 1, 1990
ArticleRespondent reasons for focus group participationAlice Rodgers|May 1, 1990