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Showing:Questionnaire Analysis

Total: 194

ArticleA look at just-about-right scales in consumer researchJeff Kroll, Richard Popper|February 1, 2007
ArticleBy The Numbers: Increase survey response rates by increasing relevancePhilip Derham|October 1, 2006
ArticleSatisfaction study is vehicle for Minnesota Departmentof Transportation to test question orderLori Laflin, Michele Hanson|October 1, 2006
ArticlePre-research planning helps Texas tech firm put findings in motionLaura Patterson|March 1, 2005
ArticleAvoiding the pitfalls of country comparisonsSusan Devlin, Gary Nicholas|November 1, 2004
ArticleDespite relaxed market controls, research in China still faces restrictionsGary Lim|November 1, 2004
ArticleBy the Numbers: There's just one rule in designing questionnairesNick Andrus|February 1, 2004
ArticleThe questionnaire that launched a thousand responsesDavid Ashley|February 1, 2003
ArticleDesigning a questionnaire that dives beneath the surfaceGillian Humphreys, Joanne McNeish|November 1, 2001
ArticleManaging data from multimedia studiesDave Koch|October 1, 2001
ArticleWhere's the quality control?Howard Waddell|February 1, 2001
ArticleAn international marketing research checklistKent Hamilton|November 1, 1998
ArticleDesigning effective telephone interviews: objectives in the script development processWendy Jones|May 1, 1998
ArticleTrade Talk: A crash course on customer satisfaction measurementJoseph Rydholm|December 1, 1997
ArticleComment cards and rating scales: Who are we fooling?Joseph Duket|May 1, 1997