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Showing:Brand Loyalty Studies

Total: 237

ArticleIn Case You Missed It... July 2013Quirk's Staff|July 1, 2013
ArticleWhy behavioral economics is the future of shopper insightsTom Ewing|July 1, 2013
ArticleDrawing more useful insights from social media dataSourabh Sharma|August 1, 2012
ArticleUse research to make sure your product's positioning is solid, relevantGeorge Pettinico|March 1, 2012
ArticleRethinking the customer experience - part IIDanica Allen|February 1, 2012
ArticleRethinking the customer experience - part IDanica Allen|January 1, 2012
ArticleCould you be the next 'challenge brand'?Dennis Crowley|January 1, 2012
ArticleFamiliarity breeds contempt? A study of positive bias in online communitiesJanuary 1, 2012
ArticleConsumers are like Google: Brand-building and the search for meaningCharles Young|December 1, 2011
ArticleGeorge Orwell - branding guru?Jim Signorelli|December 1, 2011
ArticleData Use: Seeing beyond the brand haloJames Rohde|November 1, 2011
ArticleUsing social networks to connect with consumers beyond the customer experience surveyJoe Cardador|August 1, 2011
ArticleData Use: A new approach for profiling brands and analyzing competitive informationTed D'Amico|August 1, 2011
ArticleAn analysis of multichannel marketing campaign performanceMolly Elmore|July 1, 2011
ArticleQualitatively Speaking: What storytelling means for brands and their customersGavin Johnston|July 1, 2011