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Showing:Bus.-To-Bus. Research

Total: 243

ArticleSatisfaction programs are key for manufacturers caught between declining prices and increasing raw material costsBill Barnes|October 1, 2001
ArticleCustomers as consultants: is anybody listening?Amy Yoffie|July 1, 2001
ArticleGeneral Motors measures channel loyalty in the automotive parts aftermarketJoel Lieberman, Joyce Henk, Derek Allen, Janet Edmison|April 1, 2001
ArticleDifferences in the evaluation of B2B and B2C Web sitesBill MacElroy|April 1, 2001
ArticleUse of the Kano method keeps Honeywell attuned to the voice of the customerKaren Goncalves, Michelle Goncalves|April 1, 2001
ArticleMake your next B2B study a successGordon Bishop|April 1, 2001
ArticleReducing customer churnKathi McGregor|April 1, 2001
ArticleA marketing segmentation tool for small-to-medium B2B firmsWade Boudreaux|April 1, 2001
ArticleOnline focus groups now viable for international researchTrenton Haack|November 1, 2000
ArticleOnline satisfaction system helps e-commerce firm track customer contact processRajesh Nakhwa|October 1, 2000
ArticleTrade Talk: Go in-depth to get the voice of the customerJoseph Rydholm|October 1, 1999
ArticleIs e-mail the 'guerrilla app' for business-to-business researchJoanne Gucwa|July 1, 1999
ArticleManufacturing firm turns to research and marketing to differentiate itself from competitorsJohn Kavalkovich, Linda Roovers|April 1, 1999
ArticleInvestigating business markets -- a question guideOwen Jenkins|April 1, 1999
ArticleIssues in business-to-business qualitative researchMark Camack|April 1, 1998