Marketing Research Articles and Video

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Total: 421

ArticleBASES builds on online panelJoseph Marinelli|July 1, 1999
ArticleAre we getting ahead of ourselves?Joseph Rydholm|July 1, 1999
ArticleAre consumers receptive to innovative packaging structures?Elliot Young|June 1, 1999
ArticleIndependent hardware store surviving battle with category killersTerry Fink|May 1, 1999
ArticleU S West finds that color in yellow pages does more than just capture a shopper's attentionRobert Batemarco, Cynthia Schlegel, Jane Dennison-Bauer|May 1, 1999
ArticleSoftware makers choose Web, e-mail to measure customer loyalty, satisfactionJohn Chisholm|April 1, 1999
ArticleManufacturing firm turns to research and marketing to differentiate itself from competitorsJohn Kavalkovich, Linda Roovers|April 1, 1999
ArticleMONY still reaping rewards from mid-'90s African-American marketing initiativeQuirk's Staff|April 1, 1999
ArticleStudy seeks to determine if a TV viewer's involvement in a program carries over to adsJoseph Rydholm|March 1, 1999
ArticleUsing recognition-based tracking to compare the ROI of print, radio and TVDon Bruzzone, Lizabeth Reyer|March 1, 1999
Article8 tips to help you build successful customer surveysMarcie Levine|February 1, 1999
ArticleMystery shopping drives employee incentive programJoseph Rydholm|January 1, 1999
ArticleFocus groups guide creation of a new identity for Michigan health care systemJoseph Rydholm|December 1, 1998
ArticleAgricultural research in AsiaNick Easen|November 1, 1998
ArticleGTE Internetworking boosts satisfaction numbers through a customer-focused approach and an organization-wide commitmentRobert Brass|October 1, 1998