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Showing:Advertising Research

Total: 586

ArticleAdvertising effectiveness: exposure vs. engagementJeri Smith|February 4, 2016
ArticleNFL games attract Spanish-dominant Hispanic viewersQuirk's Staff|February 3, 2016
ArticleHave you finalized your marketing strategy for 2016?Molly Boyer|February 2, 2016
ArticleMarrying passive and custom data for effective mobile targetingNatasha Stevens, Kevin King|February 1, 2016
ArticleIs digital media less effective than traditional media?Jerry Thomas|February 1, 2016
ArticleMost liked Super Bowl ads of the past 5 yearsQuirk's Staff|January 28, 2016
ArticleBest ads of 2015: Purina’s PuppyhoodJane Bainbridge|January 27, 2016
ArticleWhat to expect from retail loyalty programs in 2016Bryan Pearson|January 21, 2016
Article2016: The year of virtual reality?Christopher Baldwin|January 12, 2016
ArticleUnderstanding subconscious consumer triggers: 6 terms you need to knowKirk Hendrickson|January 11, 2016
ArticleSeamless turns guilt on its headErin Winters|January 7, 2016
ArticleSuper Bowl advertising successJeri Smith|January 4, 2016
ArticleEmotion and the non-conscious: predicting customer behaviorEmily C. Koenig|January 1, 2016
ArticleConnect with younger consumers using inclusive niche marketingEd Jessup|January 1, 2016
ArticleUsing consumer neuroscience methods to understand the power of emotionsCarl Marci|January 1, 2016