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Showing:Brand Positioning Studies

Total: 306

ArticleDrawing more useful insights from social media dataSourabh Sharma|August 1, 2012
ArticleThe evolution of shopper marketingLisa Hurst|July 1, 2012
ArticleHow a brand's ideals can fuel its growthApril 1, 2012
ArticleTips for effective community engagementNiels Schillewaert, Tom De Ruyck|April 1, 2012
ArticleUse research to make sure your product's positioning is solid, relevantGeorge Pettinico|March 1, 2012
ArticleRethinking the customer experience - part IIDanica Allen|February 1, 2012
ArticleRethinking the customer experience - part IDanica Allen|January 1, 2012
ArticleCould you be the next 'challenge brand'?Dennis Crowley|January 1, 2012
ArticleConsumers are like Google: Brand-building and the search for meaningCharles Young|December 1, 2011
ArticleGeorge Orwell - branding guru?Jim Signorelli|December 1, 2011
ArticleData Use: Seeing beyond the brand haloJames Rohde|November 1, 2011
ArticleBut how do you really feel? An approach to measuring consumer emotionsJulie Wittes Schlack, Ed Chao|October 1, 2011
ArticleConsumers using Facebook pages as the new ad circularsQuirk's Staff|August 1, 2011
ArticleUsing social networks to connect with consumers beyond the customer experience surveyJoe Cardador|August 1, 2011
ArticleBeyond awareness and recall: rethinking sponsorship measurementNicholas Cameron|August 1, 2011