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Showing:Advertising Research

Total: 586

ArticleWhy retailers should stop relying on old strategies to stay relevantDemetrios Tzortzis|June 10, 2015
ArticleBuilding the consumer story using smartphone capabilitiesErik Olson|June 5, 2015
ArticleFood and beverage brands connect with fast-moving consumersAlejandra Zubieta|June 4, 2015
ArticleQueue BitsQuirk's Staff|June 1, 2015
ArticleUsing marketing mix modeling to improve marketing decisions and ROMIKevin Gray, Koen Pauwels|June 1, 2015
ArticleTarget’s lesson on balancing brand image and consumer relationshipsRushan Theuni|May 18, 2015
ArticleEffective approaches for engaging LGBTQ consumers in marketing messagesCurt Fedder|May 1, 2015
ArticleA day in the life of a working womanTim P. McCarthy|April 30, 2015
ArticleWhat digital addiction means for consumer ad consumptionJohn Bremer|April 29, 2015
ArticleShare of shelf, share of wallet and now share of buttons: Amazon DashNicole Munsey|April 27, 2015
ArticleMR’s Earth Day reminder: The importance of being greenEmily C. Koenig|April 24, 2015
ArticleUpholding data privacy standards is more important than everTerry Wiley|April 23, 2015
ArticleRetargeting ads: too much, too late?Demetrios Tzortzis|April 22, 2015
ArticleDon’t forget the egg hunt! Consumers look forward to a family-filled Easter holidayQuirk's Staff|April 2, 2015
ArticleReaching your consumers onlinePhil Ahad|March 30, 2015