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Showing:Brand Identity

Total: 312

ArticleTrade Talk: Eisenberg book looks at why we buyJoseph Rydholm|November 1, 2009
ArticleResearchers chart the road ahead for the auto industryEmily Goon|October 1, 2009
ArticleTransform your tracking studies: Take them off autopilot to increase their impact and ROIBrett Hagins|October 1, 2009
ArticleLaddering showed Infiniti how drivers viewed its Around View Monitor technologyMatt Schroder|October 1, 2009
ArticleIn Case You Missed It... October 2009Quirk's Staff|October 1, 2009
ArticleEvolving customer satisfaction through brand authenticityJeff Hall, David Robbins, Kerry Colligan|October 1, 2009
ArticleThe ignored importance of brands in the American auto industryLorne McMillan|October 1, 2009
ArticleWhat can measuring brain waves tell us about an ad’s effectiveness?Charles Young, Stephen Sands|August 1, 2009
ArticleIn Case You Missed It... August 2009Quirk's Staff|August 1, 2009
ArticleA look at the buying process modelSharon Paik|June 1, 2009
ArticleUsing eye-tracking to measure the effectiveness of TV commercialsMike Bartels|April 1, 2009
ArticleTrade Talk: How the strong retailers are survivingJoseph Rydholm|April 1, 2009
ArticleA framework for understanding ad effectivenessIsabelle Albanese|April 1, 2009
ArticleHow images work to brand a quick-service restaurantCharles Young|March 1, 2009
ArticleHow marketing research can help the restaurant industry get through the recessionJoseph Rydholm, Emily Goon|March 1, 2009