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Showing:Advertising Claim Substantiation

Total: 25

ArticleResearch shows the power of telling a good story when creating advertising aimed at kidsCharles Young|February 1, 2010
ArticleHealth-conscious consumers trust Subway's five-dollar foot-longQuirk's Staff|February 1, 2010
ArticleHow online observational techniques help qualitative researchers keep pace with the speed of consumersMatt Schroder|February 1, 2010
ArticleIn Case You Missed It... December 2009Quirk's Staff|December 1, 2009
ArticleIn Case You Missed It... November 2009Quirk's Staff|November 1, 2009
ArticleHow market research can defend false-advertising claimsJoel Zeiler|November 1, 2009
ArticleAd research: Get 'em when they're tired?Quirk's Staff|November 1, 2009
ArticleResearchers chart the road ahead for the auto industryEmily Goon|October 1, 2009
ArticleIn Case You Missed It... August 2009Quirk's Staff|August 1, 2009
ArticleHow researchers can be effective partners in the advertising development processThomas Dupont|March 1, 1996