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Showing:Brand Equity

Total: 97

ArticleListening in to conversations with interesting researchersJoseph Rydholm|March 29, 2021
ArticleAssessing a brand funnel using comparative discriminant analysisMichael Lieberman|July 1, 2020
ArticleThe value of B2B brand equityCarly Fink|February 1, 2019
ArticleMaking brand health trackers more impactfulAaroshi Asija, Jayant Rajpurohit|August 1, 2018
ArticleMeasuring how brand affects the purchase decisionRolf Wulfsberg|November 1, 2017
ArticleWhat is driving brand value in your market?Juan A. Tello|October 23, 2017
Article8 Top Branding Research Companies for 2017Quirk's Staff|February 1, 2017
ArticleHow to think about constructs in marketing researchTerry Grapentine|August 1, 2015
ArticleIn Case You Missed It... February 2015Quirk's Staff|February 1, 2015
ArticleDoes customer experience = market research insights + implementation?Eric Whipkey|November 1, 2014
ArticleData Use: Using NodeXL to decipher big dataMichael Lieberman|January 1, 2014
ArticleThink you know segmentation? Think again! A close look at 4 core analysesKevin Gray|December 1, 2013
ArticleHow to update a brand tracking studyJames Rohde|October 1, 2013
ArticleBy the Numbers: How to use marketing research to measure an app's impactJason Jacobson|October 1, 2013
ArticleIn Case You Missed It... July 2013Quirk's Staff|July 1, 2013