Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:1991

Total: 100

ArticleFocus groups guide creation of environmental insurance productMary Gallagher|December 1, 1991
ArticleCIGNA uses an ongoing patient satisfaction study to tailor service of its health plansQuirk's Staff|November 1, 1991
ArticleImproving marketing decision-making with conjoint analysisRobert Miller|November 1, 1991
ArticleNames of Note November 1991Quirk's Staff|November 1, 1991
ArticleSurvey Monitor November 1991Quirk's Staff|November 1, 1991
ArticleMystery shopping: uses and abusesJim Bryson|November 1, 1991
ArticleData Use: Controlling non-response bias and item non-response bias using CATI techniquesMichael Sullivan|November 1, 1991
ArticleGuidelines for measuring customer satisfaction in international marketsRichard Garfein|November 1, 1991
ArticleResearch Industry News November 1991Quirk's Staff|November 1, 1991
ArticleOngoing customer satisfaction research helps Hampton Inns guarantee good serviceJoseph Rydholm|November 1, 1991
ArticleProduct and Service Update November 1991Quirk's Staff|November 1, 1991
ArticleEnhancing primary research with secondary researchRobert Aaron|November 1, 1991
ArticleFinding the hot buttons: a scientific approach to motivational researchBetsy Goodnow|October 1, 1991
ArticlePackaging research guides positioning of 3M's innovative line of wood care productsJoseph Rydholm|October 1, 1991
ArticleStiefel Laboratories hopes updated packaging will attract new users without alienating current consumersJoseph Rydholm|October 1, 1991