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Showing:1994

Total: 97

ArticleThe use, misuse and abuse of significancePatrick Baldasare, Vikas Mittel|November 1, 1994
ArticleBrawny takes a giant step into researchJack Weber|November 1, 1994
ArticleSurvey Monitor November 1994Quirk's Staff|November 1, 1994
ArticleQualitative research helps Stanley Hardware reposition its line of mirror doorsSusan Haller, Dale Benedict|November 1, 1994
ArticleTrade Talk: Homemakers, smokers, and moderatorsJoseph Rydholm|November 1, 1994
ArticleData Use: A marketing researcher's guide to multivariate analysisCharles Schwartz|November 1, 1994
ArticleNames of Note November 1994Quirk's Staff|November 1, 1994
ArticleProduct and Service Update November 1994Quirk's Staff, Richard Nadler|November 1, 1994
ArticleData Use: Regression regressionGary Mullet|October 1, 1994
ArticleTrade Talk: A more than cosmetic changeJoseph Rydholm|October 1, 1994
ArticleThe need for customer satisfaction research will growKenneth Long|October 1, 1994
ArticleCustomer satisfaction research is Homecorp's secret formula for successJoseph Rydholm|October 1, 1994
ArticleResearch Industry News October 1994Quirk's Staff|October 1, 1994
ArticleSurvey Monitor October 1994Quirk's Staff|October 1, 1994
ArticleWith research as its guide, General American Insurance restructures for the futureSally Martin|October 1, 1994