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Showing:1997

Total: 126

ArticleTen keys to defusing political land mines in the back roomBruce Crandall|December 1, 1997
ArticleTrade Talk: A crash course on customer satisfaction measurementJoseph Rydholm|December 1, 1997
ArticleFirst-time use of Kano method helps Carrier Corp. research buyers of its air conditioning unitsJoseph Rydholm|November 1, 1997
ArticleOvercoming the obstacles to conducting international qualitative researchTom Pearson, Susan McCullough|November 1, 1997
ArticleSurvey Monitor November 1997Quirk's Staff|November 1, 1997
ArticleResearch Industry News November 1997Quirk's Staff|November 1, 1997
ArticleWorldwide tracking study keeps IBM in touch with mainframe usersJoseph Rydholm|November 1, 1997
ArticleNames of Note November 1997Quirk's Staff|November 1, 1997
ArticleQ&A: Research in EuropeQuirk's Staff|November 1, 1997
ArticleProduct and Service Update November 1997Quirk's Staff|November 1, 1997
ArticleDon't forget your at-risk customersBill Etter|November 1, 1997
ArticleThe language of international researchSteven Lewis|November 1, 1997
ArticleCyber-intelligence and market intelligenceJohn McGonagle, Carolyn Vella|November 1, 1997
ArticleMarketing Research War Stories November 1997Art Shulman|November 1, 1997
ArticleReport from Scotland: ESOMAR conference looks to the futureLeslie Harris|November 1, 1997