Marketing Research Articles and Video

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ArticleOngoing customer satisfaction research helps Hampton Inns guarantee good serviceJoseph Rydholm|November 1, 1991
ArticlePackaging research guides positioning of 3M's innovative line of wood care productsJoseph Rydholm|October 1, 1991
ArticleStiefel Laboratories hopes updated packaging will attract new users without alienating current consumersJoseph Rydholm|October 1, 1991
ArticleChick-fil-A uses research to fine-tune its spring promotionDavid Robertson|June 1, 1991
ArticleArby's and MIS use research in development of new customer order entry systemJoseph Rydholm|June 1, 1991
ArticleConsumers give Mannington a winning formula for new vinyl flooring productJoseph Rydholm|May 1, 1991
ArticleResearch instrumental in creating system for measuring reader feelings about B2B publicationsJoseph Rydholm|April 1, 1991
ArticleRetooling the focus group to business-to-business researchDaniel Oromaner|April 1, 1991
ArticleResearch and marketing breathe new life into a mature productQuirk's Staff|April 1, 1991
ArticleResearch helps Grant/Jacoby develop new advertising for Stokely USAPamela Nagel|March 1, 1991
ArticleResearch and a strong marketing campaign keep Copper Mountain's business hotJoseph Rydholm|March 1, 1991
ArticleCSi program helps GM dealers monitor customer satisfactionQuirk's Staff|February 1, 1991
ArticleStudy gathers physicians' reactions to pharmaceutical sales forcesBarbara McAulay|January 1, 1991
ArticlePatients tell a New York hospital that its service matches its strong reputationJoseph Rydholm|January 1, 1991
ArticleSpeed dialingQuirk's Staff|December 1, 1990