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ArticleTips on measuring crucial social factors in new product researchBriana Brownell|August 1, 2014
ArticleUsing conjoint to fine-tune your brand’s messagingSteven Struhl|July 1, 2014
ArticleDo you know where you’re going? Why strategy should drive your marketing and salesSteve Henke|July 1, 2014
ArticleSurvey Monitor June 2014Quirk's Staff|June 1, 2014
ArticleA positive take on negative advertisingLaura Bernier|June 1, 2014
ArticleMust-read books for marketing researchers – keep the suggestions coming!Emily C. Koenig|June 1, 2014
ArticleAs World Cup nears, ambush marketing takes to the fieldQuirk's Staff|May 29, 2014
ArticleWhy ad campaign testing is so elusiveBen Proctor, Kerri Norton|May 19, 2014
ArticleStudies seek to measure impact of social media on TV viewingQuirk's Staff|April 29, 2014
ArticleRetail rockets up list of top mobile-location ad categoriesQuirk's Staff|March 31, 2014
ArticleWhat can advertisers learn from hit songs?Quirk's Staff|March 27, 2014
ArticleThe right food marketing can trigger imagined smellsQuirk's Staff|March 26, 2014
ArticleSapient CMO on the multi-screen success of March MadnessEmily Goon|March 19, 2014
ArticleAmong a lackluster lot, WeatherTech and American classics took top honors for Super Bowl 2014 adsQuirk's Staff|March 14, 2014
ArticleAdvice to Facebook – and marketers – for winning back teensEmily Goon|March 13, 2014