Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Advertising Research

Total: 586

ArticleSuper Bowl ad-champs use paws and guffawsQuirk's Staff|January 30, 2013
ArticleSubstantiate multiple claims at your own perilNorm Leferman|January 1, 2013
ArticleHow research can help keep marketing claims in complianceBruce Isaacson|January 1, 2013
ArticleMeta-analysis reveals best practices for more effective marketing claimsPaul Janssen, Gerard Loosschilder|December 1, 2012
ArticleSmash Mute: What is shutting up the ads worth to you?Emily Goon|October 26, 2012
ArticleHow to time your social media and e-mail marketingQuirk's Staff|July 2, 2012
ArticleDisney augments ad research with app-based qualitative methodEmily Goon|July 1, 2012
ArticleThe right message for the right category: Using social influence at the shelfValla Roth|May 1, 2012
ArticleUtilizing eye-tracking to optimize direct mailCathleen Zapata|May 1, 2012
ArticleAre your marketing dollars being funneled to your competitors?Dan Quirk|April 10, 2012
ArticleAnalyzing a B2B magazine’s ad inquiries and their relationship to qualified prospectsJim Nowakowski|April 1, 2012
ArticleA taxonomy of digital advertisingRatna Tandavan, Abigail Dufay|March 1, 2012
ArticleBehavioral economics: what it is and three ways marketers can use itPaul Conner|March 1, 2012
ArticleSuper Bowl ads with hot men and cute dogs score big with womenRobin Hafitz|February 1, 2012
ArticleWhy race still matters when marketing to African-AmericansDavid Morse|February 1, 2012